The Fair Rubber Association: where fairly traded rubber hits the road

This article reflects on the evolution of rubber (natural latex) production and aspects its bloody, colonial history, noting varied applications in objects around us. The author shows why is a product need Fair Trade label to promote good conditions for tappers, farmers workers, despite being rejected as candidate by FLO international. Lessons are drawn from Fairtrade certification criteria design flaws barriers this represents other major commodities like be added. Building innovations criteria, representation premium system developed Tea plantations, Rubber Association's approach described, including dynamics market workers small-scale producers. essay explores issues measuring labour costs, determining fair prices farmers. how was resolved challenges overcome extreme price sensitivity users (like car industry) rise synthetic rubber.